1. TARGET AUDIENCE:

All Vietnamese and foreign customers living and working in Vietnam are eligible to join.

Each customer is allowed to register only one account, linked to a Vietnamese phone number and a personal email address. 


2. REGISTRATION METHODS:

On line: Website: www.pasteurstreet.com/loyalty

In-store: Scan QR code on the information card available at all our taprooms.

List of our taproom:

1. Taproom Original: 144 – 144/3 Pasteur, Sài Gòn, HCMC.

2. Taproom Lý Tự Trọng: 110-112 Lý Tự Trọng, W. Bến Thành,

3. Taproom Hoàng Sa: 221 Hoàng Sa, Tân Định, HCMC.

4. Taproom Ngô Thời Nhiệm: 23A Ngô Thời Nhiệm, Xuân Hòa, HCMC.

5. Taproom Lê Thánh Tôn: 26A Lê Thánh Tôn, Sài Gòn, HCMC.

6. Taproom Bùi Viện: 212 Đề Thám, W. Bến Thành,

7. Taproom Đồng Khởi: 08 Ngô Đức Kế, W. Sài Gòn,

8. Taproom Sala: Tháp A2, CC Sarimi M1, 74 Nguyễn Cơ Thạch, W. An Khánh,

9. Taproom Thảo Điền: 120 Xuân Thủy, An Khánh, HCMC.

10. Taproom Metropole: 09, Galleria Metroploe, W. An Khánh, HCMC.

11. Taproom Phú Mỹ Hưng: CR5-01 Crescent Residence 5, Tân Mỹ, HCMC.

12. Taproom Nguyễn Đức Cảnh: 123 Nguyễn Đức Cảnh, W. Tân Hưng,

13. Taproom Bùi Thị Xuân: 122 Bùi Thị Xuân, Hai bà Trưng, Hà Nội.

14. Taproom Cửa Bắc: 30 Cửa Bắc, Ba Đình, Hà Nội.

15. Taproom Ấu Triệu: 01 Ấu Triệu, Hoàn Kiếm, Hà Nội.

3. SPECIAL BENEFITS FOR MEMBERS UPON REGISTRATION:
Once a customer successfully registers and completes their first transaction, the system will automatically issue:

• 01 voucher: 10% off core beers for the 2nd visit at any PSCB Taprooms (Valid for 01 month from the date of issuance).

After the customer returns for the 2nd visit, redeems the voucher, and completes the transaction, the system will automatically issue:

• 01 voucher: 10% off core beers for the 3rd visit at any PSCB Taprooms (Valid for 01 month from the date of issuance)

Customers only need to provide their registered phone number for identification and benefit application.

4. MEMBERSHIP TIERS:

• Standard: 0–99 points (equivalent to 0 – 9.9 million VND)

• Water: 100-299 points (equivalent to 10 million+ VND)

• Beer: 300-499 points (equivalent to 30 million+ VND)

• Craft Beer: 500+ points (equivalent to 50 million+ VND)

To maintain the membership level:

Members need to accumulate points continuously over 24 months. 

• point = 100,000 VND spent.

 
5. POINTS CALCULATION & TIERING:

5.1. Tier Evaluation Cycle:

• From the registration date, members’ tier is automatically upgraded if they meet the criteria.

• Every 24 months, the system will reassess:

If qualified → upgrade

If not → maintain or downgrade based on total spend.

5.2. Tier Maintenance:

• Members must accumulate points continuously within each 24-month cycle to maintain their tier.

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5.3. Tier Upgrade:

• Members will be immediately upgraded once reaching the required points — no need to wait for the cycle.

• Points (reflecting spending) are automatically updated on the member’s website account and POS system.

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5.4. Tier Downgrade:

• At the end of each cycle, if a member does not meet the required spending threshold for the next tier, their accumulated points will reset to the minimum requirement of their current tier, or the member will be downgraded to a lower tier.

• Specific cases within 24 months of account creation:

Case 1:

• For Standard Tier members (0-99 points), if the upgrade criteria are not met by the end of the cycle, all accumulated points will be cleared and reset to 0

Case 2:

• For Beer Tier members (300-499 points), if the upgrade criteria are not met by the end of the cycle, all accumulated points will be reset to 300 points.

• Members at Beer Tier with less than 300 points will get downgraded to Water (100-299 points) and reset to 100 points.

Case 3:

• For Water Tier members (100-299 pts – Referred by Craft Beer): If points fall below 100 after the review cycle, the account is downgraded to Standard and points reset to 0 points.

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6. ACCUMULATED POINTS:

6.1. Definition of accumulated points:

Accumulated points are calculated based on the total amount of money the customer has spent at the Taprooms.

These points affect the member’s tier level, but are used solely to exchange for payment vouchers.

6.2. Rounding method for calculating accumulated points:

The points will be rounded to the nearest whole number.

Examples:

1,150,000 VND = 11 points

790,000 VND = 7 points

6.3. Account deletion:

Accounts with no transaction history for 06 consecutive months will be automatically removed from the system. Meanwhile, all current reward points will become void and reset to 0.

7. METHODS FOR POINT EXCHANGE:

7.1. Conversion Rate

• 1 point = 10,000 VND.

• Minimum exchange is 20 points (in blocks), and can increase in multiples of 20 (20, 40, 60, etc.)

7.2. Exchanging points via website vouchers:

• Members can convert points directly into vouchers on the website according to the following rates:

20 points = 200,000 VND

40 points = 400,000 VND

60 points = 600,000 VND

80 points = 800,000 VND

• Vouchers are valid for 90 days from the date of exchange.

• When used at the taproom, the voucher amount will automatically be deducted from the customer’s POS system.

7.3. Direct point exchange at taproom bills:

• Members can exchange a minimum of 20 points (in multiples of 20) to get a voucher or directly deduct points from the bill.

• Example: With a bill of 1,750,000 VND, if a member wants to exchange for 4 vouchers of 40 points (equivalent to 1,600,000 VND), they can do this through the website or notify staff at the taproom to exchange points directly into vouchers

7.4. Validity period of points and vouchers:

• Accumulated points start from the day the customer successfully registers and begins spending at the taproom.

• Within 12 months, customers can exchange points anytime when visiting the taproom.

• After 12 months, if they do not exchange points, 50% of the points not yet redeemed will be deleted and the other 50% will be automatically exchanged to Voucher valued at 200,000 VND each (The total voucher value will correspond to 50% of the remaining unredeemed points).

• Vouchers exchanged for points are valid for 90 days from the date of exchange.

7.5. Minimum points retained in the account

• Members can exchange all points in their account when needed.

8. BENEFITS OF MEMBERSHIP LEVELS

8.1. Standard Level (0-99 points)

• Birthday gift: 01 free beer voucher for use during your birthday month (330ml, excluding Cyclo stout).

• Participate in Monthly Raffle Program (Join with minimum 2 visits/month at Taproom).

8.2. Water Level (100-299 points)

• Birthday gift: (only for people who provide their birthday).

  • 01 free beer flight voucher for use during your birthday month (175ml, excluding Cyclo stout).

  • 10% discount on the total bill is valid for one visit in your birthday month.

  • 5 bonus points awarded automatically on your birthday.

• 10% discount on core beers at any taproom (excluding takeaway, flights, towers, and special promotional offers).

• Participate in Monthly Raffle Program (Join with minimum 2 visits/month at Taproom).

8.3. Beer Level (300-499 points)

• Birthday gift: (only for people who provide their birthday).

• 01 free t-shirt voucher valid during your birthday month.

  • 15% discount on the total bill is valid for one visit in your birthday month.

  • 5 bonus points awarded automatically on your birthday.

• 15% discount on core beers at any taproom (excluding takeaway, flights, towers, and special promotional offers).

• 15% discount for private parties at Hoàng Sa, Bùi Thị Xuân, Cửa Bắc, (applicable for bills with a minimum spend of VND 10 million).

• Participate in Monthly Raffle Program (Join with minimum 2 visits/month at Taproom).

8.4. Craft Beer Level (500+ points)

• Birthday gift: (only for people who provide their birthday).

  • 01 free t-shirt and 1 free Hat voucher valid during your birthday month.

  • 20% discount on the total bill is valid for one visit in your birthday month.

  • 5 bonus points awarded automatically on your birthday, valid for 12 months.

• 20% discount on core beers at any taproom (excluding takeaway, flights, towers, and special promotional offers).

• 20% discount for private parties at Hoàng Sa, Bùi Thị Xuân, Cửa Bắc, (applicable for bills with a minimum spend of VND 10 million).

• Receive a personalised engraved beer mug.

• Invite 3 friends to open/upgrade to Water level (friend open account using Craft beer phone number).

• Participate in Monthly Raffle Program (Join with minimum 2 visits/month at Taproom).

9. GENERAL TERMS:

• Each customer can only create one account.

• Personal information must be accurate and regularly updated to ensure correct display.

• Birthday points and voucher are valid for 12 months.

10. NOTES:

• Some members with the approval of the CEO will be automatically upgraded to the Beer level (starting with 0 points) as a token of appreciation for loyal customers.

11. PARTNER POLICY AND POINT EXCHANGE VOUCHERS

 11.1. Carlsberg Employees:

• Earn points when applying partner-exclusive discounts.

• Cannot be combined with the Loyalty Program when using partner-specific discounts

11.2. Partner Collaborating with PSCB

• Customers still earn points normally.

• Cannot apply both the partner’s special discounts (e.g., 10% bank discounts) and the Loyalty Program at the same time.

11.3. Other Promotions at Taproom

• Customers can still accumulate points.

• However, all special promotional offers at the taproom will not be combined with other benefits within the Loyalty Program to ensure fairness and clarity for all customers.

11.4. PSCB Employees:

• Can participate in the program, enjoy employee discounts, and earn points like regular customers.

• Cannot combine these benefits with other special employee discount programs or member benefits within the Loyalty Program.

11.5. Point Exchange Vouchers:

• Cannot be used for payment during special promotional transactions at taproom.

PASTEUR STREET CRAFT BEER TEAM.